Glossary

An algorithm is a set of rules or instructions that determine how content is displayed and distributed on social media platforms.

An avatar is an image or graphic used to represent an individual or organization on social media.

A bio is a brief description of a user or organization that appears on their social media profile.

A DM is an abbreviation for "direct message." A private message sent to another user on a social media platform.

Engagement refers to the actions that users take on a social media post, such as liking, commenting, sharing, or clicking on a link.

A follower is someone who subscribes to a social media account to receive updates on their posts and activities.

A hashtag is a word or phrase preceded by the "#" symbol used to categorize content on social media and make it more discoverable.

An influencer is a social media user who has a significant following and is able to influence the opinions and actions of their followers.

A like is a common way for users to express their approval or appreciation of a post on social media platforms.

A meme is a humorous image, video, or piece of text that is shared widely on social media and often goes viral.

A newsfeed is the stream of content that appears on a user's social media homepage.

A platform is a website or app that hosts a social media network, such as Facebook, Twitter, or Instagram.

Reach is the number of unique users who have seen a particular post or piece of content on social media.

Share is to repost or share someone else's content on social media, often with a comment or additional context.

Trending refers to a topic, hashtag, or piece of content that is currently popular or receiving a high level of engagement on social media.

User-generated content or UGC is any content that is created by users rather than the platform or brand, such as user reviews, photos, or videos.

Viral refers to content that spreads rapidly and widely across social media platforms, often gaining millions of views or shares.

Wall is a term used to refer to the main page or profile of a user on a social media platform.