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Brand Case Studies Brandy Pham Brand Case Studies Brandy Pham

Glossier's Brilliant Marketing Move: How a Branded Ice Cream Truck Pops-Up to Promote New Cloud Paint Colors

Discover how Glossier's ingenious marketing strategy used a branded ice cream truck pop-up to promote their new Cloud Paint colors. Learn how they perfectly matched sorbet flavors to their product shades, created an "Instagram-worthy" installation, and leveraged influencer culture to capture attention and engage their audience.

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Brand Case Studies Brandy Pham Brand Case Studies Brandy Pham

The Sweet History of the Museum of Ice Cream and its National Ice Cream Day Celebrations

Discover the captivating history of the Museum of Ice Cream, a whimsical destination that merges art and ice cream. Delve into their past National Ice Cream Day celebrations, interactive exhibits, artistic collaborations, and philanthropic initiatives. Join us on a journey through sweetness and creativity as we explore this beloved museum's delightful world of ice cream.

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